Privacy Policy

Last Updated: May 1, 2025

1. Introduction

Welcome to Mettle Workout (https://mettleworkout.com), operated by North Turtle (referred to as "we", "us", or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and sign up for our email list.

We operate from Guelph, Ontario, Canada. This policy aims to comply with applicable privacy laws, including principles found in Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), the EU's General Data Protection Regulation (GDPR), and considering aspects of US state laws like the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA).

By using our website and providing your email address, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information in two main ways:

a) Information You Voluntarily Provide:

  • Email Address: When you choose to sign up for our newsletter, launch notifications, or updates via the signup form on our website, we collect your email address. This process is managed through our third-party email marketing provider, MailerLite. Your consent is obtained at the point of signup.

We do not collect any other Personally Identifiable Information (PII) like your name, address, or phone number directly through this website unless you provide it voluntarily through direct contact (e.g., emailing us).

b) Information Collected Automatically (Analytics):

Like many websites, we use **Google Analytics** to understand how visitors engage with our site. Google Analytics uses cookies to collect anonymous or pseudonymous information automatically, which may include:

  • Your device's IP address (Google may anonymize this)
  • Browser type and operating system
  • Device type
  • Pages visited on our site and time spent on pages
  • Referring website URLs
  • General geographic location (e.g., city, country)

This data is aggregated and does not identify you personally. It helps us analyze traffic and improve the website experience. For details on Google's practices, see the Google Privacy Policy.

3. Cookies and Tracking Technologies

Our website uses cookies primarily for Google Analytics functionality. Cookies are small data files stored on your device.

  • Google Analytics Cookies: Used to distinguish users and track usage patterns anonymously.
  • MailerLite Cookies: Our email signup form is provided by MailerLite, which may use its own cookies necessary for the form's functionality or for tracking related to signups. Please refer to the MailerLite Privacy Policy for details.

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. You can also opt-out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on. Please note that blocking essential cookies (like potentially those for the form) might affect website functionality.

4. How We Use Your Information

  • Email Addresses (via MailerLite): Exclusively to send you newsletters, notifications about the Mettle Workout app launch, and related updates you signed up for. We use MailerLite to manage our email list and send communications.
  • Analytics Data (via Google Analytics): Solely to analyze website usage trends, monitor site performance, understand user demographics and behavior on an aggregated level, and improve our website content and user experience.

We do not sell, trade, rent, or otherwise share your email address or personal information with other third parties for their marketing purposes. We do not attempt to link analytics data with personally identifiable information.

5. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), our legal basis for collecting and using information is as follows:

  • Email Signups: We process your email address based on your explicit **Consent**, which you provide when signing up through the form.
  • Google Analytics: We process this pseudonymous data based on our **Legitimate Interest** in understanding how our website is used so we can improve it. (Note: Depending on specific interpretations and cookie consent mechanisms eventually implemented, consent might also be considered a basis here).

6. Data Sharing and Disclosure

We share information only with the following third-party service providers who assist us in operating our website and business:

  • MailerLite: To manage email lists and send communications you subscribed to.
  • Google LLC: For website analytics services.

We ensure these providers have appropriate data protection measures. We will not share your information with other third parties except to comply with legal obligations, protect our rights, or enforce our policies.

7. Data Security

We implement reasonable technical and organizational measures to protect the information we handle. However, no internet transmission or electronic storage is 100% secure. We rely on the security measures of our third-party providers (MailerLite, Google) for the data they process.

8. Data Retention

  • Email Addresses: We retain your email address in our MailerLite list for as long as you remain subscribed. You can unsubscribe at any time using the link provided in every email, which will remove you from future mailings.
  • Analytics Data: Retained according to Google Analytics' standard data retention periods, or for as long as necessary for our analysis purposes.

9. International Data Transfers

Your information, including analytics data and potentially your email address (processed by MailerLite/Google), may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We rely on the data transfer mechanisms and safeguards provided by Google and MailerLite for such transfers.

10. Your Data Rights

Depending on your location, you have certain rights regarding your personal information. These may include:

  • Right to Access: You can request details about the email address we hold for you (if you subscribed).
  • Right to Rectification: You can correct or update your email address (typically via MailerLite's preference center linked in emails).
  • Right to Erasure / Withdraw Consent: You can unsubscribe from our email list at any time using the link in our emails. This effectively withdraws your consent and requests erasure from the active list.
  • Right to Object/Opt-out: You can object to analytics tracking through browser settings or the Google Analytics Opt-out tool.

To exercise these rights or for any privacy-related questions, please contact us at northturtlestudio@gmail.com.

11. Children's Privacy

This website is not intended for individuals under the age of 16 (or 13 in some jurisdictions). We do not knowingly collect personally identifiable information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting information.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

By email: northturtlestudio@gmail.com

Via our Studio Site: North Turtle Contact